How to Reinvent Large Organizations

Most of you may be thinking that smaller organizations and start-ups can change them easily, and their smart and smarter strategic moves don’t apply to your older, established business. That assumption is completely wrong. I agree that established businesses take time to change. But if done right, they can leverage their knowledge and experiences, and prove that smart strategy knows no age limit.

It may seem obvious to solve problems by applying knowledge extracted from elsewhere, but doing so takes discipline. It is not uncommon for us to forget our past experiences, even though we know that history has a way of repeating itself. But our tendency to compartmentalize issues leads us to overlook lessons learned in one context even when the problem at hand is remarkably similar. Fortunately, some of the major organizations learn from their past experiences and apply them to present challenges.

I am not an expert on organizational change, but from my experiences and observations, here are my few recommendations:

• The leader should develop a clear vision for his/her company. And he/she needs to incorporate feedback from his/her peers in this vision building process. This will give his/her 360 degree view on all the historical experiences.


• The leader should believe in his/her vision. This sounds very simple, but it is really hard to put into practice. For example: if a salesman doesn't believe in his product, then how will he convince customers to buy that product?


• The leader, who is making change in the company’s strategy, must know which assets can be leveraged and which need protecting. Knowing that Apple’s primary strength was its innovation, it needed to come up with new ground breaking technology to remain competitive. And they came with something we call as - iPod.


• Reinvention of the Organization won’t be simple, but the process can be simplified if you know where you are, where you want to be, and how to get there.

We live in a time of innovation and expansion, a world of smart and smarter strategic options. And there’s no reason why you and your organization cannot be among them.

I hope my article was helpful and I am eager to hear your feedback. Thanks. Bhavin Gandhi.